Coles & Colomy Creative

Content Marketing Specialist

 

• Managed content team of 3 part-time writers

• Ghostwriting spanning multiple industries

• Coordinated with in-house graphic designer to develop custom images for content

• Conducted research pertaining to the future direction of the client SEO goals

• Developed, implemented, and managed content marketing plan and calendar

• Curated, researched, and wrote industry-leading content for clients

• Through copywriting, narrated the ideal user experience consistent with the overall content strategy

• Created persuasive content that encourages user behavior to meet business objectives

• Utilized Google Analytics to monitor website traffic for clients

• Utilized Google AdWords to create and implement custom SEO plans for clients

• Worked with Yoast SEO plugin

• Managed content publishing and scheduling on WordPress

• Coordinated with other employees to produce quality content for company

• Met with clients to present SEO and content plans

 

Technology Association of Oregon

Communications Intern

 

• Managed Twitter, Facebook, and LinkedIn accounts

• Created compelling content focused on the tech industry

• Promoted events across various social media platforms

• Researched industry specific content to share with followers

 

Scientific Committee on Antarctic Research

Communications Intern

 

• Developed & implemented PR plan

• Participated in brainstorming sessions

• Created media lists

• Assisted with media coverage post conference report

• Drafted press releases

• Managed media relations

• Managed onsite press room

• Maintained multiple databases for conference (attendees, abstracts, etc.)

• Administrative support to the conference organizers

• Event planning and logistics support

 

​Phi Sigma Sigma

President: 2012 - 2013

Membership Recruitment Chair: 2010-2011

• Developed & implemented social media campaign (Facebook, Pinterest, Twitter)

• Event planning and logistics
• Oversaw and executed recruitment initiatives
• Oversaw an executive board, training, and transition
• Managed a committee dedicated to sorority member development and perpetuity
• Assisted in budget planning and allocation
• Assisted executive members in event logistics training
• Developed website layout and web content
• Developed marketing plans, highlighting target audience and messages
• Trained PR Chair & VP in PR/marketing plan and execution



Oregon Chiropractic Center

Marketing Assistant

• Client 1st contact – image branding/overall presentation of the office
• Prepared marketing material for mailings
• Developed a 7 phase marketing mailer to be sent out in stages
• General office, scheduling and reception duties



Freedom Chiropractic

Marketing Assistant

• Utilized search engines to research & contact potential partnering organizations.

• Planned & executed seminar for 200+ attendees
• Assisted with development & implementation of marketing plans
• Designed & generated mass marketing promotional fliers
• Developed & maintained social media pages, Facebook & Myspace
• General office, scheduling and reception duties
• Assisted 2 doctors and 600 weekly patient visits
• Goal-set for measuring marketing success; consistently met goals
• Prepared outside marketing boxes
• Promoted in-house events and specials